Hello, I'm Raymond
I fix the words on your website that make you lose customers.
I’ve spent 20+ years in marketing, including as a CMO. Now I work with founders, SME owners, and solopreneurs in service and manufacturing businesses who know their work is good, but whose website doesn’t say it clearly enough to win the customer’s trust.
Your website explains what you do, but not quite why it matters. Your marketing has ideas, but no clear direction. When either of those happens, the right people move on, not because your service is bad, but because the message isn’t landing yet.
That’s usually where I come in.
How can I help?
I offer three ways to work together. Most clients start with a website rewrite or a fractional CMO engagement, but if you’re a company looking to enter the Indonesian market, I can help with that too.
Website Copywriting
Your website should sound like you, and make sense to your customers. I rewrite your homepage, about page, and service pages, so visitors understand what you do, and why it matters, in the first few seconds.
Best for: Business owners whose website isn’t explaining their work clearly.
Fractional CMO
You don’t always need a full-time CMO. I work with founders and small teams to build marketing strategy, fix messaging, and make sure your marketing budget goes toward what actually works.
Best for: Founders who need senior marketing direction, without a full-time hire.
Indonesia Market Entry
Thinking about Indonesia? I help foreign companies test the market first, before a full setup. This includes office space, basic legal steps, relocation help, and local sales support.
Best for: Overseas companies exploring Indonesia, who want to test demand first.
Real problems, real fixes
Every business has a different story, but the challenges are often familiar, unclear positioning, a website that undersells the work, or a message that doesn’t quite land with the right customer. Here’s how I approach problems like these, and what changes when the words get fixed.
Let’s slow things down
I look at your business the way a customer does, ask the uncomfortable questions, and help put the answers into plain language.
That usually means rewriting key pages on your website, the homepage, about page, and service descriptions, so they sound more like you, and make more sense to the people reading them.
Why this feels familiar to me?
I’ve worked in marketing for over two decades, mostly in service-based businesses.
I’ve been responsible for positioning, messaging, and growth, and I’ve also been the person trying to explain a complex service to someone who has five tabs open and very little patience.
I know how easily good work gets lost behind unclear words.
To see how I think
I also write. Not copy for algorithms but essays about websites, language, even about marketing, not tactics, but how small shifts in focus change what people understand.
If you’re curious, a few examples are here:
Working Together
If your website feels a little off, not wrong, just not quite right, here’s a place to start.
I’ll rewrite your homepage’s hero section for free, no obligation. If it’s useful, we talk next steps. If it’s not, you keep the rewrite anyway.